I really do feel sorry for
the 1000 financial advisors, wealth managers,
retirement specialists, etc. etc. that we put through
our process. That said, less than half of them
even made it through the first step ... so I don't
really feel that bad. We conducted our
review between December of 2007 and April of
2008. We reviewed financial professionals from
large brokerages, independent brokerages, insurance
companies, and so on. Below, you will find the
process we used to determine who was going to be Our Pick
for the best financial professional. You will also
see how many financial professionals made it through
each step of the process.
Step 1. 492
candidates continued past this step. Call
the candidate's office. If able to get a live
person within 2 minutes, continue as a candidate.
Step 2. 336
candidates continued past this step.
Tell
the candidate that you are a prospective client.
If they seem overly salesy, remove for the list of
candidates.
Step 3. 170
candidates continued past this step. Set
appointment with the candidate. If the appointment
is within the next 2 weeks, continue as a candidate.
Step 4. 88
candidates continued past this step. At appointment, explain to the
candidate that you have about $500,000 in investable assets,
but are uneducated regarding investing. If the
candidate tries to immediately pull assets over, remove
from the list. If candidate gives educational
material, continue to next step. Tell the
candidate that you would 'like to think about it' and
will be back in contact with them.
Step 5. 20
candidates continued past this step. Do not call the candidate
for 1 month. If during that time the candidate
calls more than 4 times or is overly pushy,
remove from the list.
Step 6. 13 candidates continued past this
step. Schedule a follow-up
appointment with the candidate. Tell them that you
would like to go over the educational materials and
would like to discuss fees, etc. If appointment is
more than 2 weeks away, remove as a candidate.
Step 7. 9
candidates continued past his step. At the
appointment, appear as if you have completely forgotten
everything the candidate explained to you last
time. Ask them to spend time going through it
again. If they seem agitated or refuse, remove as
a candidate.
Step 8. 8
candidates continued past this step. Ask the candidate to
explain their fees. If they do not offer both commission and
annual fee options, or if they seem to be
automatically pushing one over the other,
remove as a candidate.
Step 9. 5
candidates continued past this step. Ask the candidate
for a proposal. If the candidate seems to
be giving a 'cookie cutter' proposal or if the candidate
gives a proposal without asking specifics about
retirement objectives, etc. remove as a candidate.
Step 10. 3
candidates continued past this step. Ask the
candidate what strategies they employed in making the
proposal. If they mention market timing, market
analysis, options, commodities, etc., remove as a
candidate.
Step 11. Our Pick
for best financial professional is
selected. Review the proposals from the
remaining candidates. Which one attempted to best
understand our personal situation? Which one was
easiest to speak with? Which one seemed the most
willing to help? The person selected from this
step is Our Pick
for best financial professional.
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